1. Who We Are
This Privacy Policy applies to the 88ef platform, accessible at 88ef.run, and all associated services, mobile interfaces, and communications operated under the 88ef brand. When this policy uses the words "88ef", "we", "us", or "our", it refers to the operator of the 88ef platform.
For any privacy-related queries, requests to exercise your data rights, or concerns about how your information is handled, you can contact the 88ef data team directly at support@88ef.run. We aim to respond to all data-related enquiries within 48 hours.
By registering an account at 88ef or using any part of the platform, you acknowledge that you have read and understood this Privacy Policy. This policy is incorporated by reference into the 88ef Terms and Conditions, which you also accept upon registration.
2. Data We Collect
88ef collects personal data in several ways — information you provide directly, information generated by your use of the platform, and in limited cases, information from third parties involved in payment processing or identity verification.
Information you provide directly:
- Full legal name and date of birth (required for account registration and age verification)
- Mobile number and email address (for account communications and support)
- Payment method details — Easypaisa / JazzCash wallet numbers, bank account details for IBFT, or card details for Visa/Mastercard payments. Full card numbers are never stored by 88ef — they are tokenised by our payment processor.
- Identity verification documents (National Identity Card, passport) when requested for withdrawal verification or account security purposes
- Communications you send to 88ef support via live chat or email
Information generated by your use of the platform:
- Betting and gaming history — markets accessed, bets placed, stakes, results, and game sessions
- Deposit and withdrawal transaction records
- Login timestamps, IP addresses, and device identifiers
- Session duration and navigation patterns within the platform
- Responsible gaming tool settings — deposit limits, self-exclusion status, session reminders
Information from third parties:
- Identity and age verification results from third-party verification services (where applicable)
- Payment confirmation data from Easypaisa, JazzCash, NayaPay, SadaPay, and banking partners
- Fraud screening signals from payment processor risk systems
3. How We Use Your Data
Every piece of data 88ef collects is collected for a specific, defined purpose. The table below sets out the primary uses and the data involved in each:
| Purpose | Data Used | Necessary? |
|---|---|---|
| Account creation and management | Name, DOB, mobile, email | Yes |
| Processing deposits and withdrawals | Payment method details, transaction records | Yes |
| Age and identity verification | DOB, NIC / passport documents | Yes |
| Fraud prevention and security | IP address, device ID, login history | Yes |
| Anti-money-laundering compliance | Transaction history, identity documents | Yes |
| Responsible gaming monitoring | Betting history, session data, limit settings | Yes |
| Customer support | Account data, support communications | Yes |
| Platform improvement (aggregated) | Anonymised usage patterns | Optional |
| Promotional communications | Email / mobile (with opt-in only) | Optional |
88ef does not use your personal data to build advertising profiles for third-party advertising networks, and does not sell or share data with third-party marketers. Promotional communications from 88ef about platform offers are sent only if you have opted in to receive them, and you can opt out at any time through your account settings.
4. Legal Basis for Processing
88ef processes your personal data on the following legal grounds:
- Contract performance: Processing your account data, payment details, and betting records is necessary to fulfil our contract with you as a registered player. Without this data, we cannot operate your account.
- Legal obligation: Age verification, identity checks, and transaction monitoring are legally required obligations for operators of online gaming and payment services. 88ef must process this data to comply with applicable laws.
- Legitimate interest: Fraud prevention, platform security, and aggregate usage analytics are processed on the basis of 88ef's legitimate interest in maintaining a safe and well-functioning platform. These interests do not override your fundamental rights.
- Consent: Marketing communications and optional analytics cookies are processed only with your explicit consent, which you can withdraw at any time.
5. Data Sharing
88ef does not sell, rent, or trade your personal data to any third party. Your data is shared only in the following specific, limited circumstances:
- Payment processors: Easypaisa, JazzCash, NayaPay, SadaPay, and banking partners receive the transaction data necessary to process deposits and withdrawals. These providers operate under their own privacy policies and are bound by contractual data protection obligations with 88ef.
- Identity verification services: When age or identity verification is required, the relevant documents are submitted to a third-party verification service. These providers process data solely for verification and are contractually prohibited from retaining or using it for any other purpose.
- Fraud prevention systems: Certain transaction and device data is shared with payment risk screening systems to detect and prevent fraud. This processing is necessary for account security and to protect the integrity of the platform.
- Legal and regulatory authorities: 88ef will disclose personal data to law enforcement, regulators, or courts when legally required to do so — for example, in response to a lawful order or as part of an anti-money-laundering investigation. We will notify you of such requests where we are legally permitted to do so.
- Business transfers: In the event of a merger, acquisition, or sale of business assets, your data may be transferred to the acquiring entity. You will be notified of any such transfer and given the opportunity to close your account before transfer if you choose.
6. Cookies and Tracking Technologies
The 88ef platform uses cookies and similar technologies to function correctly and to understand how players interact with the site. We use three categories of cookies:
- Strictly necessary cookies: These are required for the platform to work. They manage your login session, maintain your account state during a visit, and enable secure payment processing. You cannot opt out of these cookies without also being unable to use the platform.
- Functional cookies: These remember your preferences — preferred odds format, language settings, and display choices. They improve your experience but are not required for core functionality. You can disable these in your browser settings.
- Analytics cookies: With your consent, we use aggregated, anonymised analytics data to understand which parts of the platform are used most frequently and where players encounter friction. This data is never used to identify individual players and is never shared with third parties.
88ef does not use cross-site tracking cookies, advertising pixels, or any technology designed to follow your activity across other websites outside of the 88ef platform.
You can manage cookie preferences through your browser settings at any time. Note that disabling strictly necessary cookies will prevent you from logging in or using account functions.
7. Data Retention
88ef retains your personal data only for as long as necessary for the purposes it was collected, or as required by law. The general retention periods are as follows:
- Account data (name, contact details, preferences): Retained for the duration of your account and for 5 years after account closure, to comply with anti-money-laundering record-keeping requirements.
- Transaction records (deposits, withdrawals, betting history): Retained for 7 years after the transaction date, as required by financial record-keeping regulations.
- Identity documents (NIC, passport copies): Retained for the period required by applicable law — typically 5 years — and then securely deleted.
- Support communications: Retained for 3 years after the last communication, to provide context for future support queries and for dispute resolution purposes.
- Analytics data: Retained in anonymised, aggregated form for up to 2 years. Raw session data is anonymised after 90 days.
When retention periods expire, data is securely deleted or anonymised so that it can no longer be associated with any individual. You can request early deletion of your data — subject to legal retention obligations — by contacting support@88ef.run.
8. Security
88ef implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, or destruction. These measures include:
- SSL/TLS encryption for all data transmitted between your device and 88ef servers
- Encryption of sensitive data fields (including payment details) in storage
- Access controls limiting which 88ef staff can access personal data — only those with a need-to-know business reason can access player account data
- Regular internal security reviews and vulnerability assessments
- Two-factor authentication options for player accounts
- Incident response procedures that include notifying affected players without undue delay in the event of a data breach that poses risk to their rights
9. Your Rights
As a registered player at 88ef, you have the following rights over your personal data. To exercise any of these rights, email support@88ef.run with your request. We will respond within 48 hours and complete all valid requests within 30 days.
Right of Access
Request a copy of all personal data 88ef holds about you, including your account details, betting history, transaction records, and any third-party data shared with us.
Right to Rectification
Request correction of any inaccurate personal data we hold about you. If your name, contact details, or payment information is recorded incorrectly, we will update it promptly.
Right to Erasure
Request deletion of your personal data. This right applies where data is no longer necessary for its original purpose, where you withdraw consent, or where you object to processing. Legal retention obligations may limit this right in some cases.
Right to Data Portability
Request an export of your personal data in a machine-readable format (CSV or JSON). This includes your betting history, transaction records, and account details.
Right to Object
Object to processing of your data for marketing communications or analytics at any time. Opt-out links are included in every marketing email, and preferences can be updated in your account settings.
Right to Restrict Processing
Request that we limit processing of your data to storage only — for example, while a dispute is being resolved or while you verify whether you wish to request deletion.
10. Children's Privacy
The 88ef platform is strictly for adults aged 18 and above. We do not knowingly collect personal data from anyone under the age of 18. Age verification is conducted during the registration process, and further verification may be requested at any point during account use.
If 88ef discovers that a player is under the age of 18, the account will be closed immediately, all funds will be returned to the payment method used for deposits (minus any bonus amounts), and all personal data associated with the underage account will be deleted except where retention is required by law.
If you believe that a person under 18 has registered an account at 88ef, please contact us immediately at support@88ef.run with details. We will investigate and act within 24 hours.
11. International Data Transfers
Some of the third-party service providers used by 88ef — including payment processors, identity verification services, and cloud infrastructure providers — may process data in locations outside Pakistan. Where this occurs, 88ef ensures that appropriate safeguards are in place to protect your data to at least the same standard required by this Privacy Policy.
Safeguards used for international transfers include contractual data protection clauses with all third-party processors, requiring them to handle data in accordance with the obligations set out in this policy. 88ef does not transfer personal data to countries or organisations that cannot provide adequate data protection guarantees.
For specific questions about where your data is processed or the safeguards in place for any particular transfer, contact us at support@88ef.run.
12. Changes to This Privacy Policy
88ef reviews this Privacy Policy regularly and updates it as necessary to reflect changes in our data practices, platform features, or legal requirements. When material changes are made, registered players will be notified via email or in-platform notification at least 7 days before the changes take effect.
Continued use of the 88ef platform after the effective date of any update constitutes your acceptance of the revised policy. If you do not accept the updated policy, you may close your account by contacting support — your cleared balance will be returned in full.
The version number and effective date of the current policy are displayed at the top of this page. Previous versions of the Privacy Policy are available on request by emailing support@88ef.run.